15 Claude prompts every freelance designer should save
15 Claude prompts every freelance designer should save
A ready-to-use prompt library for website copy, ad scripts, blog posts, social captions, and client strategy — all built for the way freelancers actually work.
The prompt is everything
I use Claude every single day in my freelance work. Writing homepage copy for clients, scripting UGC ads, drafting blog posts, and planning content calendars. And the thing I've learned after months of daily use is this: the prompt is everything.
A vague prompt gets you generic output you'll spend 20 minutes editing. A specific, well-structured prompt gets you something you can almost use immediately. The difference isn't the AI. It's the brief you give it.
So I built myself a prompt library. 15 prompts, covering every type of content I create regularly, each structured to get great output on the first try. I'm sharing the whole thing here.
How to use these prompts
Fill in the brackets
Every prompt has [PLACEHOLDERS] — replace them with your actual project details. The more specific you are, the better Claude performs.
Paste into Claude and iterate
Don't give up on the first result. Follow up with "make it punchier", "give me 3 variations", or "shorten by half" to dial it in.
Pro tip: Set up a Claude Project with your brand voice instructions first, then use these prompts inside it. Every output will automatically match your tone without you having to specify it each time.
Prompt for portfolio site
Portfolio hero section prompt
Headline + subheadline + CTA for your own homepage
Write a homepage hero section for my Framer design portfolio.
About me: I'm a freelance web designer based in Pune, India, specialising in Framer websites for SaaS startups, local businesses, and personal brands. I also offer digital marketing and ad creation.
Deliver:
Headline (max 8 words)
Subheadline (max 20 words, explains what I do and for whom)
CTA button label (max 4 words)
Tone: warm, confident, approachable. No corporate language.
Service page copy prompt
Write a services section for my portfolio website.
My three core services are:
Framer website design - for SaaS startups and personal brands
Digital marketing - ad creatives (image + UGC) for D2C brands
Content creation - copywriting, blog posts, social media content
For each service, write: -
A short title (3–5 words)
A 2-sentence description (benefit-led, not feature-led)
One line on who it's best for
Tone: warm, friendly, human. Not salesy.
About me section prompt
Write an "about me" section for my freelance design portfolio.
Facts to include:
Based in Pune, India
Freelance Framer designer and digital marketer
Work with SaaS startups, local businesses, and personal brands
Passionate about clean design and content that actually converts
Write this in first person, 80–100 words. Make it sound real, warm, and human not like a LinkedIn bio. End with a soft CTA.
Prompt for client site
Client website hero
Write a homepage hero section for my client's website.
Client details:
Business name: [NAME]
What they do: [SHORT DESCRIPTION]
Target audience: [WHO THEY SERVE]
Main benefit they offer: [KEY BENEFIT]
Tone: [e.g. professional / playful / premium]
Deliver:
Headline (max 8 words)
Subheadline (1–2 sentences, benefit-focused)
Primary CTA (max 4 words)
Secondary CTA (optional, max 4 words)
Give me 2 variations.
Case study write-up
Turn a client project into a portfolio case study
Write a case study for a client project I completed.
Project details:
Client: [NAME / INDUSTRY]
The problem they came to me with: [PROBLEM]
What I designed or built: [SOLUTION]
Result or outcome: [RESULT]
Structure
One-line project summary
The challenge (2–3 sentences)
What I did (3–4 sentences, focus on decisions and process)
The outcome (2 sentences)
Tone: confident but not boastful. Let the work speak.
SaaS landing page copy
Full landing page copy structure for a SaaS client
Write landing page copy for a SaaS product.
Product details:
Product name: [NAME]
What it does: [DESCRIPTION]
Who it's for: [TARGET USER]
Top 3 features/benefits: [LIST THEM]
Sections to write:
Hero (headline + subheadline + CTA)
Problem statement (2–3 sentences)
How it works (3 simple steps)
Three feature/benefit blocks (title + 2 sentences each)
Final CTA section
Tone: clear, direct, jargon-free. Speak to the user, not about the product.
Ads and UGC
Instagram ad - 3 angles
3 caption variations for any product
Product details:
Product name: [NAME]
Key benefit: [BENEFIT]
Price: [PRICE]
Target audience: [AGE, GENDER, INTEREST]
Offer (if any): [DISCOUNT / FREE TRIAL / LIMITED TIME]
Write 3 versions, each max 50 words:
Emotional - connect with a feeling or aspiration
Problem-solution - call out the pain, offer the fix
Social proof - lead with a result or transformation
No hashtags. End each with a clear CTA.
UGC video script
30–45 second spoken script with scene notes
Write a UGC-style video ad script for a creator to film.
Product details:
Product: [NAME] - Key benefit: [BENEFIT]
Target viewer: [AUDIENCE]
Tone: [authentic / energetic / calm / educational]
Format:
30–45 seconds when spoken aloud
Written in natural, spoken language
Include [scene notes in brackets] for the creator
Structure: hook (first 3 seconds) → problem → product intro → benefit → CTA
Ad creative brief
One-page brief to hand to a designer or creator
Write a creative brief for an image ad campaign.
Campaign details:
Brand: [NAME]
Product/offer: [WHAT WE'RE PROMOTING]
Platform: [Instagram / Facebook / Google Display]
Target audience: [DESCRIPTION]
Campaign goal: [awareness / conversions / retargeting]
Key message: [MESSAGE]
Tone: [TONE]
Brief should include:
Campaign objective
Audience description
Key message
Visual direction
Headline options (give 3)
CTA
Do's and don'ts for the creative
Blog & SEO
SEO blog post
Full blog post with SEO title and meta description
Write an SEO-optimised blog post for my website.
Details:
Topic: [TOPIC]
Target keyword: [KEYWORD]
Target audience: [WHO WILL READ THIS]
Goal: [educate / attract leads / build authority]
Word count: [e.g. 600–800 words]
Structure
Hook opening (don't start with "In today's...")
3–4 sections with subheadings
Practical examples or tips
Conclusion with a soft CTA
At the end:
SEO title (under 60 characters)
Meta description (under 155 characters)
3 suggested internal link anchor phrases
Blog intro rewrite
Rewrite a flat blog opening to hook readers
Rewrite the introduction of my blog post to make it more engaging.
Here is my current intro: [PASTE YOUR INTRO HERE]
Goals:
Hook the reader in the first sentence
Don't start with a question or "In today's world"
Make it feel like a person wrote it, not a content machine
Keep it under 80 words
Give me 2 versions — one punchy and direct, one warmer and story-led.
Social
Instagram caption - personal brand
Scroll-stopping caption for a personal brand account
Write an Instagram caption for a personal brand post.
Details:
What the post is about: [TOPIC / WHAT'S IN THE IMAGE OR REEL]
The point I want to share: [KEY MESSAGE]
My audience: [WHO FOLLOWS ME]
Tone: [conversational / motivational / educational / behind-the-scenes]
Format
Strong opening line (hook)
3–5 lines of value or story
Call to action at the end
5 relevant hashtag suggestions
Max 150 words (before hashtags).
LinkedIn post for a client
Thought-leadership post for a founder or business owner
Write a LinkedIn post for my client to publish on their profile.
Client details:
Name and role: [NAME, TITLE]
Industry: [INDUSTRY]
Topic: [TOPIC / STORY / LESSON]
Tone: [confident / humble / educational / story-driven]
Goal: [build authority / attract leads / share insight]
Format:
Opening line that creates curiosity (no "I'm excited to share...")
4–6 short paragraphs (1–2 sentences each)
End with a question or soft CTA
Max 200 words
Write in first person as if the client wrote it themselves.
Strategy
Client proposal email
Short confident email to send after a discovery call
Write a short proposal follow-up email to send to a potential client.
Details:
Client name: [NAME]
What we discussed: [BRIEF SUMMARY OF THEIR NEEDS]
What I'm proposing: [YOUR PROPOSED SCOPE]
Timeline: [ESTIMATED TIMELINE]
Investment: [PRICE OR RANGE]
Next step: [e.g. "reply to confirm" or "book a follow-up call"]
Keep it under 150 words. Sound like a confident professional, not a salesperson. Make it easy for them to say yes.
1-month content calendar
Create a 1-month content calendar for my freelance business.
Details:
My business: Framer web design + digital marketing, based in Pune
Platforms: Instagram + LinkedIn (+ blog once a month)
Posting frequency: [e.g. 3x per week on Instagram, 2x on LinkedIn]
Content goals: attract new clients, build authority, show process/personality
Topics I'm comfortable with: Framer design, AI tools for designers, client results, behind-the-scenes, marketing tips
Output
Week-by-week plan (4 weeks)
For each post: platform, content type, one-line topic description
Mark 1 post per week as the "anchor content" (highest effort, most value)
A few things I've learned
Give Claude a role first
Starting with "You are a conversion copywriter" or "You are a UGC scriptwriter" changes the quality of output dramatically. It's the same principle as briefing a junior tell them what hat to wear before you give them the task.
Always specify format and length
Claude will write as much or as little as you ask. If you want 3 variations, say so. If you want under 50 words, say so. The more constraints you give, the more usable the result.
Iterate, don't restart
The best output rarely comes from the first prompt. It comes from the second or third message "make the headline punchier", "the tone is too formal", "give me a version that leads with the price". Treat it as a conversation.
Save what works
When you write a prompt that gets you great output, save it. That's your prompt library growing. Over time you'll have a personalised set of prompts that consistently work for your specific clients and style.
Rahul Singh
Framer Designer & Digital Marketer
Written by a Framer designer and digital marketer based in Pune. I write about design, AI tools, and building a freelance business. More about Rahul.
You may also like to read
Subscribe now!
Get latest insights first. No spam thats my promise.